Every business needs to marketing their brand, products and services to the masses. This is crucial in not only promoting brand visibility, but also creating awareness about the products and services offered by the business as well as the physical address of the company. There are many ways to market a business. For starters, you can hand out neatly-printed and folded brochures to the public. Secondly, you put up banners and billboard advertising. Radio, newspaper and TV ads are also great advertising opportunities. However, one of the most reliable and cost-effective marketing strategy nowadays is online marketing. It is also possible to market a brand as well as the products and services offered by a company through custom designed t-shirts.
Why Use Custom Designed Promotional Clothing?
Clothing is one of the three basic needs of mankind. Nobody can go outside the house naked regardless of the weather. During summer, people usually put on light comfortable clothing, such as t-shirts and shorts. In the winter, people usually put on thick warm clothing to ensure they can keep warm when temperatures go below zero degrees. This means that by branding clothing, you can market a business both in the summer and winter. The following are the two most popular types of clothing for branding purposes:
i) T-Shirts
T-shirts are usually worn during the warm summer months as well as indoors during fall and spring. When temperatures are conducive, consumers love putting on comfortable light clothing, and cotton t-shirts fit the bill. Business owners should consider customizing t-shirts by adding graphics showcasing their brand at the front or back of the t-shirt. These branded t-shirts should come in a variety of sizes and should be handed out to customers at the business premise.
ii) Hoodies
Hoodies often replace t-shirts in the evenings, when it gets cold, as well as during the cold season. Hoodies can easily be customized, just like t-shirts. However, they are a little bit more expensive than t-shirts, so business owners need to figure out how to gift customers branded hoodies. This should be done selectively. For instance, customers who buy goods or pay for services exceeding a certain value can be given hoodies as a reward.
How to Customize T-Shirts and Hoodies
There are many companies that have specialized in supplying promotional products. This means that, you only need to search for firms that have a great reputation in the industry. T-shirts and hoodies can be customized in the following ways:
1. Embroidery
This method makes use of computer-controlled sewing machines and different thread colors to create a unique design on clothing. Embroidery machines only need to be programmed and loaded up with the required threads to print a company logo or business name on any type of fabric. This can be your promotional t-shirts or hoodies. Embroidery may be costly, but it produces a high-quality design that your customers will appreciate. You may also combine embroidery and printing on the same clothing to get the best results.
2. Printing
The art of fabric printing has been perfected over the decades, so you can print quality pictures and other types of graphics onto the promotional t-shirts. Printing is much cheaper than embroidery, and the quality of the print can be elaborate, durable and impressive, if you use the right supplier. Most firms will only require you to specify the t-shirt colors and sizes as well as the graphics you would like to print on the t-shirts. Be sure to also specify the quality of the t-shirts because you want to gift your customers high-quality t-shirts. Please note that using cheap, low-quality t-shirts can actually harm your brand in some cases.
Since there are many suppliers of promotional clothing in the industry, there are several key factors that you’ll have to take into consideration when searching for the right supplier. They include:
– Pricing: The unit cost of the embroidery or t-shirt printing service must be considered, so be sure to shop around to ensure you find the most affordable supplier.
– Quality: The quality of the branded clothing will have a big impact on the success of your marketing campaign. If you use poorly printed t-shirts or hoodies, you will lose money because nobody will want to wear these clothing. Others will look for ways to get rid of the poor graphics on the clothing.
– Guarantees: The ideal supplier should offer guarantees, especially on quality and delivery timeframes.
If you get it right, you can use promotional clothing to transform each customer into a brand ambassador.
